Your company produces great products and you employ some of the brightest people on the planet.

Yet, that’s not always enough to succeed in a competitive environment. You must have a compelling message and salespeople who can effectively convey your message to customers.

Do you have messaging that is tailored to every key audience that will be involved in the decision?
Are your salespeople conveying the right message and telling the right stories?
Do you have effective sales collateral that differentiates you from the competition and helps close the deal?

See Samples of Our Work

Customer Assets, Sales Aids, and More

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Summer Reading

I’m taking the summer off from blogging and hope to get in some quality reading time. I generally read books that make history come alive. I would appreciate any recommendations for mystery or suspense authors. I am left cold by today’s leading suspense writers including, David Baldacci, and John Grisham.Thanks for any suggestions and here… Read more about Summer Reading


  • Ted is a forward thinking manager who leads teams in their mission to increase market share in the Gov/Ed space. His knowledge, expertise and relationship skills makes him a plus in the Gov/Ed market. He is a detailed and personalble co-worker that is a pleasure to work with.
    Janet Perkins
    Business Development Coordinator at Texas A&M Engineering Extension Service
  • Ted Curtin has impressive sales and marketing experience in the high-tech industry. I worked with Ted on several target marketing engagements at Verizon Business. He is extremely hard working, bright, articulate and creative, able to bring together both the complex issues of a project along with a simple overview and extremely persuasive presentations to bring together all issues into simple, step-by-step solutions.
    Jean Carmichael
    Lead Sales Operations Consultant at Centurylink
  • I enjoyed working with Ted over the last three years in the development of marketing communications materials for Verizon’s Government and Education vertical. I found that he understands and can communicate complex technology solutions. He is a good strategist and an excellent writer. He works well with customers and is always willing to help. You can rely on Ted to be creative, reliable and a strong member of a marketing communications team.
    Stacy Roland
    Account Executive at NWN Corporation
  • I recently worked with Ted in the Dell Enterprise Messaging and Campaign team, where he managed major product launches of network switches, developed critical customer facing collateral, including white papers, sales aids, and solution kits, and helped to drive demand generation activities. Ted leverages his substantial experience in large enterprise sales to get results. He has a true passion for technology, understands his customers, and approaches new challenges with a positive and enthusiastic attitude. His soft skills are just as impressive as his business acumen.
    Carla Saris
    Marketing Demand/Supply Senior Consultant at Dell
  • Ted is an enthusiastic colleague with extensive knowledge of software defined data centers, networking, and wireless solutions. Utilizing his great writing and communication skills, he developed an impactful blog strategy, product documents, and multiple sales enablement tools around product offerings and wins.
    Nettie Olsen
    DellEMC Sales Communications
  • Ted is an extremely well versed and dynamic marketing professional. He puts tremendous effort and thought leadership into any project he takes on. He has experience in several verticals, and has put together several collateral pieces together for my team that have driven strong market awareness and sales initiatives.
    Keri Kauffman
    Marketing at Verizon
  • As a marketing consultant with experience in sales, Ted possesses a rare perspective that benefits the organization as a whole, and the individuals with whom he works. He is a strategic thinker with the tactical know-how to complete tasks and motivate others. His can-do, upbeat attitude helps him successfully solve any number of project-management challenges.
    Laura Baker
    Digital Marketing Strategist & Producer
  • Ted is a colleague that really steps up to the plate in a World Series winning Cubs kind of way. Ted and I collaborated on a number of marketing demand generation efforts, industry events, field sales training and a group effort to redesign the technical curriculum with our Learning and Development team.
    Jamye Chambers
    Enterprise Marketing Strategist, Dell, Inc.