In rugby football, a black dot is painted in the exact middle of the goal posts.

The dot serves two purposes:

  • Serves as a guide for a kicker to line up his penalty kick or points-after kick
  • Shows a ball carrier the exact middle of the goal so he can touch it down on a line that will provide the most direct after-points kick

Just as in rugby, winning in business requires a combination of strategy, skill, toughness, and teamwork.

Black Dot Messaging can be a key part of your team, helping line up your messaging so that you can achieve your goals.