I have always hated fax machines. Even on its best day (the day that I received my first sales contract over the kludgy contraption) the FAX is not what one would call elegant technology. The Fax’s shortcomings range from unsolvable paper jams to maddening paper outages. The technology also led to … Read more about Why printed sales collateral rocks
Finding the perfect customer
I was recently discussing the launch of my new company, Black Dot Messaging with Lisa Alpert, owner of the innovative web services company, web 360. Lisa asked me how I plan to find clients for Black Dot. I really didn’t have a good answer. I have scores of friends in the high- tech industry, not to … Read more about Finding the perfect customer
The last step in the sales process
A few years ago, I was working as a product marketing manager for a large enterprise computing company. My role was to champion our ground -breaking data protection software. I was asked to sit in on a customer briefing for a casino that already used several my company’s hardware and software … Read more about The last step in the sales process
Why a future-ready network is essential for the IoT
Why a future-ready network is essential for the IoT Over the past few years, IT professionals have been asked to meet the challenges posed by a number of groundbreaking technological trends, including big data, virtualization, and BYOD. Lurking around the corner for most organizations are the … Read more about Why a future-ready network is essential for the IoT